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Meizi Yan

Head of Strategic Partnerships JAPAC Adobe 3D&I

As one of the early members of the Substance founding team, Meizi Yan has been deeply involved in major AAA game productions and witnessed Substance’s journey from a graphics lab prototype to becoming the global standard for 3D material authoring. Currently serving as Head of Strategy & Partnerships for Adobe Substance 3D & I in APAC, she holds an Executive MBA from INSEAD and focuses on transforming cutting-edge graphics and AI technologies into scalable, real-world solutions.

Her team supports leading game studios, including Naughty Dog, Ubisoft, Tencent, NetEase, miHoYo, in building high-efficiency 3D pipelines: from creating reusable material libraries to improving visual consistency across projects, and driving AI-assisted content creation. As a long-time advocate of 3D industrialization and innovative production, she believes the future of game development will be powered by standardization, AI workflows, and global collaboration, and that game industry is poised to lead this transformation.

Head of Strategic Partnerships JAPAC Adobe 3D&I

As one of the early members of the Substance founding team, Meizi Yan has been deeply involved in major AAA game productions and witnessed Substance’s journey from a graphics lab prototype to becoming the global standard for 3D material authoring. Currently serving as Head of Strategy & Partnerships for Adobe Substance 3D & I in APAC, she holds an Executive MBA from INSEAD and focuses on transforming cutting-edge graphics and AI technologies into scalable, real-world solutions.

Her team supports leading game studios, including Naughty Dog, Ubisoft, Tencent, NetEase, miHoYo, in building high-efficiency 3D pipelines: from creating reusable material libraries to improving visual consistency across projects, and driving AI-assisted content creation. As a long-time advocate of 3D industrialization and innovative production, she believes the future of game development will be powered by standardization, AI workflows, and global collaboration, and that game industry is poised to lead this transformation.