MEET OUR SPEAKERS

Benjamin Pommeraud

General Manager of Strategic Initiatives
King / Xbox

Ben is the General Manager for Strategic Initiatives at King, a role he has held since 2022. He spearheads efforts to establish large-scale projects such as the King gift cards program, Direct-to-consumer initiatives such as the Candy Crush webstore, the Candy Crush Merch and licensing program, co-development and other new business opportunities for King.

Ben previously held the role of General Manager for Portfolio Games, where he managed several of King’s fan-favourite franchises, such as Bubble Witch 3, Pet of Rescue Saga or Farm Heroes Saga. With more than 10 years’ experience in gaming and 20 in the broader entertainment industry, Ben has an outstanding record of developing growth strategies for some of the world’s most notable gaming companies, as well as his own companies and ventures. Ben is passionate about innovation and growth. Before joining King, Ben held the position of Chief Growth Officer at Storms, a company he founded in 2018 and which was acquired in 2022 by ASX-listed iCandy Interactive, leading them through the release of more than 30 casual and hypercasual titles, including Zombeast and AZ Run, which reached more than 10 million downloads in their first year. Prior to that he was the first General Manager of Riot Games in South-East Asia and held various product and growth roles at Ubisoft.

Outside of his role at King, Ben has been mentoring female entrepreneurs in South-East Asia, actively helps educational institutions build their gaming curriculum and served as a mentor the Google Game Accelerator Program.

He is also the executive sponsor of King Collective Abilities Employee Network.

General Manager of Strategic Initiatives
King / Xbox

Ben is the General Manager for Strategic Initiatives at King, a role he has held since 2022. He spearheads efforts to establish large-scale projects such as the King gift cards program, Direct-to-consumer initiatives such as the Candy Crush webstore, the Candy Crush Merch and licensing program, co-development and other new business opportunities for King.

Ben previously held the role of General Manager for Portfolio Games, where he managed several of King’s fan-favourite franchises, such as Bubble Witch 3, Pet of Rescue Saga or Farm Heroes Saga. With more than 10 years’ experience in gaming and 20 in the broader entertainment industry, Ben has an outstanding record of developing growth strategies for some of the world’s most notable gaming companies, as well as his own companies and ventures. Ben is passionate about innovation and growth. Before joining King, Ben held the position of Chief Growth Officer at Storms, a company he founded in 2018 and which was acquired in 2022 by ASX-listed iCandy Interactive, leading them through the release of more than 30 casual and hypercasual titles, including Zombeast and AZ Run, which reached more than 10 million downloads in their first year. Prior to that he was the first General Manager of Riot Games in South-East Asia and held various product and growth roles at Ubisoft.

Outside of his role at King, Ben has been mentoring female entrepreneurs in South-East Asia, actively helps educational institutions build their gaming curriculum and served as a mentor the Google Game Accelerator Program.

He is also the executive sponsor of King Collective Abilities Employee Network.