SESSIONS

THE 7-SECOND TEST: Design a Killer USP That Sells Your Game

Meeting Room 1
4:35 pm - 6:10 pm

The games market is brutally overcrowded – especially in the most popular genres. If you can’t match the quality, size, and budget of the top titles in your space, there’s only one way to stand out: a Killer USP that survives the 7-Second Test. In this talk, I’ll share what I’ve learned from working on everything from AAA blockbusters like Elden Ring and Tekken to mobile hits like Tamagotchi Mobile. You’ll see how to identify, design, and communicate the one thing your game offers that no other game can – so players, publishers, and the press take notice instantly.

You get 7 seconds. Make them count. By the end of the session, attendees will: 

  • Understand why the 7-Second Test is critical in today’s overcrowded market 
  • Recognize the different ways a USP can be built and why one approach might suit their game best 
  • Be able to quickly evaluate their own or others’ USP using a clear, repeatable framework 
  • Leave with actionable steps to integrate their USP into both game design and marketing from day one.

The games market is brutally overcrowded – especially in the most popular genres. If you can’t match the quality, size, and budget of the top titles in your space, there’s only one way to stand out: a Killer USP that survives the 7-Second Test. In this talk, I’ll share what I’ve learned from working on everything from AAA blockbusters like Elden Ring and Tekken to mobile hits like Tamagotchi Mobile. You’ll see how to identify, design, and communicate the one thing your game offers that no other game can – so players, publishers, and the press take notice instantly.

You get 7 seconds. Make them count. By the end of the session, attendees will: 

  • Understand why the 7-Second Test is critical in today’s overcrowded market 
  • Recognize the different ways a USP can be built and why one approach might suit their game best 
  • Be able to quickly evaluate their own or others’ USP using a clear, repeatable framework 
  • Leave with actionable steps to integrate their USP into both game design and marketing from day one.