SESSIONS

Designing Games for Grown Women

Grand Ballroom 3
2:45 pm - 4:20 pm

The global games industry has done an incredible job understanding certain core audiences, particularly younger players and competitive segments. But alongside these familiar markets, there’s a fast-growing group of players who are quietly shaping trends and spending patterns: grown women. Women aged 30 and up represent a powerful, loyal audience across genres ranging from puzzle games to cozy sims, narrative adventures, and lifestyle games. They play to relax, to find moments of calm, to connect with others, and to immerse themselves in meaningful worlds. Yet, many of their preferences are still treated as side notes rather than design drivers. This roundtable invites us to rethink that. Together, you’ll explore what motivates this audience, what kinds of experiences resonate with them, and how thoughtful design can turn casual interest into lasting engagement. This session is designed for anyone who has an interest in exploring games for this market.

Speakers:

Ria Lu

CEO

The global games industry has done an incredible job understanding certain core audiences, particularly younger players and competitive segments. But alongside these familiar markets, there’s a fast-growing group of players who are quietly shaping trends and spending patterns: grown women. Women aged 30 and up represent a powerful, loyal audience across genres ranging from puzzle games to cozy sims, narrative adventures, and lifestyle games. They play to relax, to find moments of calm, to connect with others, and to immerse themselves in meaningful worlds. Yet, many of their preferences are still treated as side notes rather than design drivers. This roundtable invites us to rethink that. Together, you’ll explore what motivates this audience, what kinds of experiences resonate with them, and how thoughtful design can turn casual interest into lasting engagement. This session is designed for anyone who has an interest in exploring games for this market.